Applying math brains everywhere

I was a sucker for math, chess, and academic olympiads (maybe still am). I know how to solve hard things and find ways through the backdoor - and the main thing it taught me is this: there's always a solution. If you believe it exists, you'll find it.

Staying connected

I believe it’s important to stay connected to the world to create campaigns that truly resonate. I travel often, make friends, and stay curious — from Scandinavian functionality to Italian timelessness and Parisian polish, I draw from global influences to make sure my vision never gets stuck in a local bubble.

Sourcing Inspiration

Marketing demands both sharp analysis and real creativity. I’ve learned to play six instruments over the years, and now I write original songs in my free time - it keeps my creative muscle in shape.

170k+

11

Years in music

streams(in playlists)

My dream is...

To be a businesswoman

I’ll be honest - I don’t plan to work in marketing forever. But that’s actually great news for you. Here’s why:

I think like a founder.
I don’t do tasks just to check boxes. I work to make the company grow.

I’m not the type to say, ‘Well, that wasn’t my fault.’
If something’s missing, I’ll go ask for it. If a task is outside my scope, I’ll figure it out anyway. I’m here to get results and grow fast.
I’m still early in my journey.
I want to learn from the best, and I’m not leaving to start my own thing anytime soon. You’ll have my full focus for at least the next three years.

My goal for 2025-2026

I’ve know how to create assets with purpose - writing copy, designing creatives, and aligning them with the funnel. Now, I want to move beyond individual pieces and learn how to craft full campaign strategies: long-term planning, goal-setting, and seeing the bigger picture from start to scale.

My Journey

I was born in Almaty, Kazakhstan - where high ambition meets a love for art and beauty. I attended one of the most competitive STEM schools in the country, winning national math and chemistry olympiads before spending a year in Israel at 17 to advocate for peace in the Middle East.

After returning, I enrolled in university as a Computer Science major, dreaming of building the next unicorn. But by sophomore year, I realized I was ready to grow beyond school - so I switched to World Literature, a less demanding major that sharpens my communication skills while leaving room to focus on real-world work.

For the past year, I’ve been working at NeuEve - a company pioneering innovation in women’s health and changing thousands of lives. I hope to keep serving bold, meaningful causes.

Experience(highlights)

Global Nomads Group (Remote, USA) — Content Intern (Jan–Dec 2022)

I co-authored a finance curriculum used by over 1M+ students and collaborated with international educators to create engaging, cross-cultural learning tools.

Astana Hub (Kazakhstan) — Influence Marketing Intern (Aug–Nov 2023)

I led influencer outreach for Central Asia’s largest IT forum, secured free partnership with top-tier creators, managed events including for the meeting with the President of Kazakhstan, and built strong exposure to the region’s startup ecosystem.

NeuEve (Remote, USA) — Marketing Specialist (July 2024–Present)

As the first marketing hire, I built NeuEve’s media ad ecosystem from scratch, 10x’d Meta ad revenue, rebuilt Amazon listings from basic product shots, and scaled Amazon Ads ROAS from 1.5 to 3.5–4.0 through full-funnel campaigns and high-converting creatives.

Get in Touch with Ayala

Reach out with questions, proposals, and just to talk :)